TikTok #FreeToBe
I worked as part of the creative team behind #FreeToBe:
a global Pride campaign for TikTok built to uplift LGBTQIA+ communities and their allies through storytelling, music, and culture.
The project involved shaping the entire broadcast experience—from visual identity and event flow to digital campaigns, content series, and community engagement.
a global Pride campaign for TikTok built to uplift LGBTQIA+ communities and their allies through storytelling, music, and culture.
The project involved shaping the entire broadcast experience—from visual identity and event flow to digital campaigns, content series, and community engagement.
My role focused on turning these big, colorful ideas
into visuals that felt bold, inclusive, and full of joy — building a campaign universe that made space for everyone to be seen and celebrated.
Across four weeks of live programming, the campaign featured iconic hosts like Kesha, music performances by WILLOW and Anitta, and the voices of trailblazing queer creators around the world.
into visuals that felt bold, inclusive, and full of joy — building a campaign universe that made space for everyone to be seen and celebrated.
Across four weeks of live programming, the campaign featured iconic hosts like Kesha, music performances by WILLOW and Anitta, and the voices of trailblazing queer creators around the world.
Credits: @monks