Own less, Play more
I art-directed and shot a campaign for Acidacetico — a slow fashion clothing brand that turns textile waste into playful, shape-shifting garments. “Own less, play more” is a rallying cry for a world ruled by fast fashion. We reimagined the city as a playground, bringing bright energy into everyday spaces. The campaign invites people to slow down and approach clothes as versatile pieces that celebrate movement, transformation, and joy.
The shoot became the foundation for a zine, with aesthetics that reflect the brand’s playful spirit — drawing inspiration from the stitch, the foundational element of every piece.
(2025)
The shoot became the foundation for a zine, with aesthetics that reflect the brand’s playful spirit — drawing inspiration from the stitch, the foundational element of every piece.
(2025)
Creative Team: @beatrizbonito_
Model: @liepa_pag