OWN LESS, PLAY MORE   OWN LESS, PLAY MORE   OWN LESS, PLAY MORE




I art-directed and shot a campaign for Acidacetico [] — a slow-fashion clothing brand from Portugal that turns textile waste into playful, shape-shifting garments. In the “Own less, play more” universe, we reimagined the city as a playground, bringing bright energy into everyday spaces. The campaign invites viewers to slow down and approach clothes as versatile pieces that celebrate movement, transformation, and joy.

The shoot became the foundation for a zine, with aesthetics that reflect the brand’s playful spirit — drawing inspiration from the stitch, the foundational element of every piece.


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Creative Team: @beatrizbonito_  
Model: @liepa_pag




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