A global Pride campaign for TikTok built to uplift LGBTQIA+ communities

and their allies through storytelling, music, and culture

The project involved shaping the entire broadcast experience—from visual identity and event flow to digital campaigns, content series, and community engagement.

The campaign was recognized with an award in the “Experience for Good” category by the Campaign Experience Awards, honoring its meaningful impact.

My role focused on turning these big, colorful ideas into visuals that felt bold, inclusive, and full of joy — building a campaign universe that made space for everyone to be seen and celebrated.

See the case video here

Across four weeks of live programming, the campaign featured iconic hosts like Kesha, music performances by WILLOW and Anitta, and the voices of trailblazing queer creators around the world.

Extended Creative Team: @monks

✴︎˚｡⋆Ljuba Glitzern⋆｡˚✴︎ is an art director and photographer exploring contemporary visual culture through a female, queer, and cross-cultural lens.

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